
ABOUT
ABOUT
ABOUT




































Raúl Serrano, fashion stylist, creative director and designer from Madrid.
With a creative foundation deeply rooted in his personal experiences, Raúl has developed a unique style that fuses religious iconography and Spanish culture, especially through the vibrant spirit of traditional Madrid.
His work reflects a special sensitivity for the traditions and symbols that make up the Spanish identity (especially from the 80s and 90s), integrating them in an innovative way in each project and from a very personal look also subject to what is on the margins of the normative. Inspired by cinema and recognized figures of the artistic world, Raúl creates proposals that combine character and authentic aesthetics, always seeking to convey emotions and tell stories through fashion.
His creative process is nourished by his experiences and cultural references, which allows him to develop collections and designs with a personal and distinctive approach.
Raúl Serrano not only designs fashion, but also builds bridges between tradition and modernity, inviting his clients and followers to live a unique experience, full of meaning.
Raúl Serrano, fashion stylist, creative director and designer from Madrid.
With a creative foundation deeply rooted in his personal experiences, Raúl has developed a unique style that fuses religious iconography and Spanish culture, especially through the vibrant spirit of traditional Madrid.
His work reflects a special sensitivity for the traditions and symbols that make up the Spanish identity (especially from the 80s and 90s), integrating them in an innovative way in each project and from a very personal look also subject to what is on the margins of the normative. Inspired by cinema and recognized figures of the artistic world, Raúl creates proposals that combine character and authentic aesthetics, always seeking to convey emotions and tell stories through fashion.
His creative process is nourished by his experiences and cultural references, which allows him to develop collections and designs with a personal and distinctive approach.
Raúl Serrano not only designs fashion, but also builds bridges between tradition and modernity, inviting his clients and followers to live a unique experience, full of meaning.
MUSIC RELATED
MUSIC RELATED
MUSIC RELATED


CHOCLOCK
Styling Assistance for Choclock x Acero Magazine


DUDI
Development of visual identity through clothing and styling for Dudi & Cast for all projects within the “El Vermú” album

DUDI
Development of visual identity through clothing and styling for Dudi & Cast for all projects within the “El Vermú” album

DUDI
Development of visual identity through clothing and styling for Dudi & Cast for all projects within the “El Vermú” album
CREATIVE DIRECTION
CREATIVE DIRECTION
CREATIVE DIRECTION
FASHION EDITORIAL
FASHION EDITORIAL
FASHION EDITORIAL

KIM JAYNE
Creative Direction for an editorial based in 00s icons

KIM JAYNE
Creative Direction for an editorial based in 00s icons

KIM JAYNE
Creative Direction for an editorial based in 00s icons

GENSPAIN
Older women in the world of fashion x FOLIE MAGAZINE

GENSPAIN
Older women in the world of fashion x FOLIE MAGAZINE

GENSPAIN
Older women in the world of fashion x FOLIE MAGAZINE

LOS + ROMANTIKOS
Valentine's Day x ELEKAESE magazine

LOS + ROMANTIKOS
Valentine's Day x ELEKAESE magazine

LOS + ROMANTIKOS
Valentine's Day x ELEKAESE magazine
SHOP
SHOP
SHOP
A reinterpretation of Spanish folklore through a contemporary pop lens. Summer as religion, the body as an altar, water as redemption. The garments become icons, and the collection is a pagan mass to heat, desire, and fashion.
IBERIAN T-SHIRT

SIZE S & M // PRICE 35€
IBERIAN T-SHIRT

SIZE S & M // PRICE 35€
IBERIAN T-SHIRT

SIZE S & M // PRICE 35€
MARY'S T-SHIRT

SIZE XS, S, M & L // PRICE 30€
MARY'S T-SHIRT

SIZE XS, S, M & L // PRICE 30€
MARY'S T-SHIRT

SIZE XS, S, M & L // PRICE 30€
OSBORNE BIKINI

SIZE S, M & L // PRICE 40€
OSBORNE BIKINI

SIZE S, M & L // PRICE 40€
OSBORNE BIKINI

SIZE S, M & L // PRICE 40€
HOLY SPIRIT BIKINI

SIZE XS, S, M & L // PRICE 40€
HOLY SPIRIT BIKINI

SIZE XS, S, M & L // PRICE 40€
HOLY SPIRIT BIKINI

SIZE XS, S, M & L // PRICE 40€